Celebrity Endorsements, Raising Millions, and Entering a $15bn Industry - Adam Tishman
Adam Tishman, Episode #146
Co-Founder, Helix Sleep
Adam's background is in strategic start-up brand building and marketing analytics, both from the agency perspective and in-house. He's worked with multiple brands on growth strategies, including Zico Coconut Water, Voli Vodka, and Zola.com. But his most notable role was as Director of Marketing & Business Development at Sheets Brand, a line of dissolvable oral energy and sleep strips (think Listerine strips mixed with either caffeine or melatonin). They grew the product to distribution in over 40,000 US locations and boasted an impressive roster of brand endorsers including LeBron James, Serena Williams, and Pitbull.
Adam most recently co-founded and operates Helix Sleep, serving customized mattresses through online service:
We believe the world is made up of individuals with different wants, needs, and styles. The research is clear that body measurements and sleeping preferences matter when deciding on a mattress. This makes intuitive sense – there is no reason a 6’4″ 300lb man who sleeps on his back should sleep on the same mattress as a 5’4″ 120lb woman who sleeps on her side.
The problem is it’s really hard to find that perfect mattress because most online retailers only offer one option and lying on a mattress at a retail store for 5 minutes is a really poor way to decide on a product for the next 10 years. That’s why at Helix Sleep we try to take the confusion out of the buying process by asking you questions about yourself and translating those answers into an optimal mattress construction. Additionally, we try to offer the best customer experience possible – including free shipping directly to your doorstep and a 100 night sleep trial. Our goal is to always provide you with the best possible product with the least amount of hassle.