Mastering Social Media Automation - Laura Roeder

Laura Roeder, Episode #147


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Part 2:

MeetEdgar Founder and CEO, Laura Roeder 

In 2009, I started LKR Social Media, where I created online courses that taught thousands of entrepreneurs and small business owners how to take their social media marketing into their own hands.

One of the most effective strategies in my bag of tricks was recycling social media updates – but doing that meant saving them all in a big, ridiculous spreadsheet and manually loading them into scheduling tools over and over and over! (Not gonna lie – pretty tedious.)

There weren’t ANY social media tools that would save your updates after posting them, or post them more than one time automatically! So I said, fine, we’ll just make one ourselves – and in 2014, we brought Edgar to life.

Edgar made my own social media marketing infinitely easier, and it didn’t take too long for him to get a reputation, either – before we knew it, he was sending out millions of status updates for tens of thousands of social media accounts!

So even though we’ve grown from a scrappy little team of seven to a larger-but-scrappy-at-heart team of, well, a lot more, we stick to the same values that have guided us since the very beginning – and I never forget that this whole thing started because I was sick of doing things the slow, old-fashioned way!