Growing a Company through Influencer Marketing

Jake Nackos, Episode #96/98

Part One

Part Two

CEO at Arvo, Co-Founder at Collabor8

Jake Nackos is the Co-Founder of Collabor8 and the #1 advocate for influencer marketing. After finishing up school with Bachelors degree in Business Management, he took a dip into the startup world and launched a watch brand called Arvo. As the CEO of Arvo, Jake has been able to see the benefit of working with influencers from all over the world and the impact they can make on branding, awareness, and sales.

Aside from work, Jake is married to a great gal named Ashley and has 1 energetic son named Leo and scruffy puppy named Newman. Jake loves photography, golf, hanging with family, and anything that involves the outdoors. Oh and he loves small biz startups. And beards.


Arvo is based out of Salt Lake City, UT. It is an amazing city nestled between the Oquirrh and Wasatch mountain ranges at nearly 5000 feet above sea level. With the huge influence of the wild wilderness, we could not ask for a better setting for our company! 

We are doing our very best to become engrained in our community and find out ways to have a positive impact on those around us. We love to promote photographers, raise awareness for bands, assist organizations with their projects and anything else that is needed. Sometimes a little help goes a long way.


A good portion of each watch sale goes to helping fund different charitable projects around the community. We have helped clothe the homeless, raise money for girls' education in India, promote community involement with Utah's refugee program, among others. This is what gets us up in the morning! Helping others is our passion, and through the selling of watches, we can accomplish that. 

We are very open to any suggestions that our community has for us including ideas in design, style and advertising. All of our watches have been named by our social media followers and that is what makes it so fun. We would love to work with you so if you have any ideas or would like to discuss photography collaborations, giveaways, etc. please email us at


Check out the Product

Jess Larsen