The Universal 80/20 Principle - Perry Marshall
Perry Marshall, Episode #134/135
Author, 80/20 Sales & Marketing; Owner, Perry S. Marshall & Associates
Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology.
He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords.
More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.
Works also include bestseller Ultimate Guide to Facebook Advertising (Entrepreneur Press, 2nd Edition 2014), Evolution 2.0: Breaking the Deadlock Between Darwin and Design (BenBella, 2015) and Industrial Ethernet (ISA, 3rd Edition 2017).
He is referenced in dozens of influential business books by authors like Richard Koch, Jay Conrad Levinson, Mark Joyner, and Mari Smith. He’s shared the stage with Barbara Corcoran, Brian Tracy and Les Brown, having consulted in over 300 industries. He’s served as an expert witness for marketing and Google AdWords litigation.
In 2015 he launched the Evolution 2.0 Prize, which seeks to solve Origin of Information, one of the great unsolved problems of biology.
Direct Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
Perry has a degree in electrical engineering and lives in Chicago.